With more and more individuals using iPads, smart phones and other mobile devices to help them in everyday errands and chores, it makes sense that hotels are finally starting to take notice. Some applications offer guests to take advantage of early check-in services, order a valet or even search for nearby restaurants or shopping facilities.
According to the New York Times, hotels are starting to take advantage of technology, using it as an opportunity to stand out in the crowd of competition.
"The hotels are looking at a total strategy," Lorraine Sileo, vice president of research for the travel market research firm PhoCusWright, said to the news source. "It's all about interacting with the customer at the right time, at the right place."
For example, the Ocean House in Watch Hill, Rhode Island, offers guests free iPads for use in their rooms, along with a "virtual fitness" machine in the OH! Spa. Individuals can select a fitness class at any time of day and a large screen will descend from the ceiling with a virtual instructor.
Lindsey Ueberroth, president of the Preferred Hotel Group – a collection of more than 650 independent luxury hotels – explained that guests see technology as a combination of services and gadgets. With individuals so used to being connected, regardless of their location, it's important for companies to work towards making that possible.
As technology becomes increasingly prevalent in individual's everyday lives, businesses and organizations need to ensure that they do not fall behind in adhering to those needs. Working with a live answering service will allow companies to make representatives available 24/7 through phone, email or text messaging.
This way, consumers can use nearly any mobile or electronic device of their choosing to contact someone from a company with their questions or concerns.