It is not unusual for a company to adjust its business plan in order to stay profitable and keep customers coming back. However, as technology changes each day, enterprises are looking for more innovative ways to connect with their customers and ensure consumer loyalty and satisfaction.
Julie Warnock, founder of the family-run business Bath Petals, took her beauty product business to the next level by adding a beauty truck. Bath Petals products are sold in 30 Whole Foods markets across the country, according to an Entrepreneur article, but the traveling truck is the only one offering all 116 items.
Beauty products expert Jennifer Walsh praised the concept, adding that the beauty business has grown stale over the last few years.
"This concept really goes to where the customers are, instead of waiting for them to come," Walsh said.
In addition, large retail and big box stores are trying some innovation of their own as online shopping has increased and customers are spending less time buying products in the stores.
According to a Mashable article, Macy's and Nordstrom have combined their physical and online inventories. For example, if a customer orders a product on nordstrom.com and it is sold out, the individual can have the item shipped to them from a retail store. By the end of this year, Macy's will have nearly 300 stores that can ship items to online customers.
Another way to prove to customers that your business is willing to work with them and cater to their needs is by pairing with a live answering service. Regardless of the means of communication – email, phone or text messaging services – consumers will work with a live professional, who is trained to assist them in a kind and courteous manner.