In past years, large businesses with huge resource pools always had a leg up in the marketing sector as they could afford to patronize expensive advertising channels. However, in the wake of the digital explosion in which consumers are increasingly bringing their patronage to online channels, small businesses have been able to level the playing field by adopting marketing strategies through free digital and social mediums like Facebook, LinkedIn and Twitter.
In fact, according to a recent CitiBank survey of 749 small business owners dispersed across the United States, competition in the online sphere will become even more intense as more and more companies migrate to the internet to connect with consumers and drive sales.
As the survey found, many business owners are recognizing the opportunities to be gleaned online and have made plans to use mediated forums for business innovation. For example, 70 percent of respondents reported using their website for marketing to customers and 60 percent reported plans to increase the salience of online activity for increased engagement.
"Although small business owners have been slower to adopt online marketing channels, they are clearly warming up to using these tools to target customers," said Maria Veltre, a CitiBank representative.
Considering these statistics, marketplace competition will become even more fierce as more enterprises gain exposure through cheap and easily deployable marketing tactics. As such, it would greatly benefit business officials to outsource their customer service to a certified third-party answering service that can effectively engage both online and mobile consumers. With a large and knowledgeable service staff, an answering service can not only provide information through digital channels but take part in two-way communication with consumers via text messaging and social media.
Consequently, a business can utilize that distinct competitive advantage of enhanced online engagement to differentiate from similar services and ultimately enjoy superior growth and revenue generation.