Every company makes mistakes, and it might seem like there's nothing a business can do to recover from an error. Though every customer is different, it can generally be possible to win a wronged user back, as long as the business in question uses good judgment and puts this solution high on its list of priorities. A live answering service in particular offers some potentially useful ways to address company-generated problems and can help with "damage control" while a business looks to counteract a blunder or bad experience.
In most cases, bad experiences are all you hear about in the New York Times' "Haggler" column. But in a recent edition, writer David Segal broke tradition by highlighting some encouraging user stories. Perhaps one reason we don't see as many stories about good experiences is that they're usually pretty short, as they should be when done right. However, it's still heartening to read instances like the story of a customer reimbursed after an item meant to be sent back to a manufacturer was mistakenly sent to Amazon instead. It's interesting to note that most of the stories listed involve a painless phone call with some sort of support setup.
It's a pretty clear demonstration of the persuasive possibilities customer service brings with it. Most shoppers would rather have their issues with a company's product solved than drag out a fight for no reason, and can change their negative review into a praising one if they sense they've been given more attention. This should be a a pretty easy decision to make, and companies looking for a convenient way to turn around their approval ratings can start with identifying and correcting any errors on their part to keep consumers happy.