When customers turn to a certain business to seek answers, that company in question often has many ways through which to answer them, with varying degrees of online and live phone answering services at the ready. It is obvious that these different areas endeavor to provide support, but a story form ZDNet demonstrates how seemingly disconnected services can be linked, and carry callers through rather than leave them isolated. Plotting out a map of how different sections of the company may lead to each other might result in a more effective realization of how different customers can be handled.
This piece provides one of these maps, and illustrates the way a social media network, for example, can be a means of connecting a user base to content like blogs and a stronger virtual presence. In this way, online customer services can refer users further on to other online sources of information and support. The map also shows that more traditional means of store representation can be structured in a similar style, and even though it focuses on the way media can be used to entice a person further, similar rules can apply to the way services are constructed. The key thing, according to the article, is keeping customers properly engaged with the company, no matter what methods are employed to do so.
Using new technologies through which businesses and customers can interact may be something that becomes increasingly expected as these innovations appear. This kind of planned approach might serve as a means of achieving better organization in the face of new possibilities.