Many readers of this blog have probably encountered a pushy telemarketer at some point or another. Perhaps you pick up an unidentified number in the hopes it is someone interesting, and you are greeted with a salesperson who messes up your name and launches right into a pitch suggesting that you purchase whatever product or service is in tow.
A correspondence of this nature is doomed to fail because no one likes to feel as though they are speaking with someone whose sole intention is to get the bills out of their wallet.
A better sales method is far less aggressive, and often needs to start with a conversation.
In fact, according to a recent Inc.com article entitled "Sell More by Not Selling At All" by entrepreneur Paul Spiegelman: "What I realized over time is that the best way to sell is to 'elevate the conversation' beyond the product or service we provided. Frankly, the higher up in an organization, the less interested the executives are in the features and benefits of your product. In fact, your product or service shouldn't be the topic for your first several conversations. Find another way to foster a trusted relationship. The sales will come. You just have to be patient and disciplined. "
One of the best ways to deploy this notion is through a certified answering service. Staffed by experienced customer service professionals, these individuals are well versed in the necessity to find some common ground with all of a client's customers to build a relationship and trust before a sale is made. And by facilitating this kind of communication through instant message, text message, email and the phone, an answering service is the perfect way to ensure that a company is seen as a thought leader deserving of a customer's business.