Empowering customer services is a matter of knowing your audience and what they will be looking for when they call your company looking for a response. Not that you should discriminate, but there are some approaches that might be more effective in different interactions, and Amy Callahan recently wrote about the principles that appeal to women when they are looking for customer support.
Maintaining a live answering service that knows these things can be a way to help shift gears subtly to make sure everyone gets the most out of this situation.
According to Callahan, there's a link between female shopping habits, which involve gaining as much information about something as possible and becoming immersed in the story of the brand, and the way a company can rise to meet this.
"Women want it all: great products from a trusted company that stand behind its products and services and is also backed with great customer service while being simultaneously conscious of the world they live in," she writes. "They want value, not necessarily the cheapest price. Providing that content gives context that aids in her purchase decision."
Answering services might seem like they have to work within the context of any given phone call, but they can also draw upon other important pieces of product and company information to make the experience fruitful.
Whether or not you agree with the Huffington Post's recent statement that women are more interested in customer service than men are, you can package specific contextual information into your customer-facing services with a mind for meeting these important standards.
Even if this is an important factor for women, it might lead to a better appreciation from all customers in general as you develop your brand.