Cyber Monday has grown in popularity over the years, as millions of Americans take time on the first weekday after Black Friday to cruise the internet for as many deals as possible. With such an influx of online shoppers, many businesses should ensure that they are able to offer quality website customer support. If individuals are purchasing through the internet, they are likely to use the same medium for communication should any issues arise.
This recent online shopping holiday was the biggest yet, according to reports. IBM Smarter Commerce, which tracks web sales at 500 top online retailers, told USA Today that holiday shoppers drove sales up 30 percent versus the same day last year.
Additionally, more than 18 percent of consumers used a mobile device to visit a retail store, while 13 percent used a smartphone or tablet to make a purchase. Compared to last year's Cyber Monday, PayPal had 200 percent more volume in mobile payments.
The expectations were just as big, as comScore released reports on Monday predicting that shoppers would exceed $1.5 billion.
"Online's piece of the holiday pie is growing every day, and all the key dates are growing with it," Forrester Research analyst Sucharita Mulpuru told The Associated Press. "The web is becoming a more significant part of the traditional brick-and-mortar holiday shopping season."
Economist Chris Christopher of IHS Global Insight told USA Today on Monday that he expects online holiday retail sales to rise 17 percent above last year.
Not only are customers buying products online, but as the numbers show, they are buying more mobile devices, which will only continue to feed the technological frenzy. As such, it's essential for companies to offer consumers as many communication methods as possible. Online customer services will ensure that 24/7 a shopper can work with a knowledgeable representative.