William Shatner is perhaps best known for portraying the character of Captain James T. Kirk, on the 1960s sci-fi show Star Trek. Multiple times, his persona dramatically defied death, leaving viewers wondering how many lives Captain Kirk could possibly have. More recently, Shatner has played the "Priceline Negotiator" on Priceline commercials, telling viewers how the website will find low prices on hotels and travel fees.
Last January, the Negotiator was "killed" off in one such ad, dramatically falling off a bridge in a bus. According to an LA Times article, 94 percent of Priceline customers told the company in an online survey that they wanted to see their beloved character return.
The online travel site has seen its stocks plunge recently, following bad news out of its European unit, according to CNNMoney. Coincidentally, Shatner has reprised his role, seemingly defying death once again. The new commercial shows the actor on a beach in a suit, holding a surfboard. An executive approaches him and says, "You've been busy for a dead man. After you jumped ship in Bangkok, I thought I'd lost you."
In response, Shatner says, "Surfing is my life now." He then launches into his monologue of Priceline deals and how customers can save money. The executive replies that he "still has it" to which the death-defying negotiator says, "I'll always have it."
When customers become familiar with a particular brand or product, it makes them comfortable. Being put at ease with a business is important, as consumers will feel as can relate to a company, and that the organization understands and cares about them in return.
Working with a third-party answering service will supply customers with this same feeling, as any time of day, they can contact a representative through phone, email or text messages. These professionals will handle any issue in a courteous manner, which will encourage individuals to continue working with the company.