While this blog has previously talked about the importance of businesses evolving with changing technologies – in order to stay in touch with their customer base – it's also crucial for them to be aware of the different types of consumers.
Through a combination of online customer services and text messaging services, businesses will be sure to reach as many consumers as possible. With options available for customers to contact a representative with their concerns or inquiries, they will be more likely to continue doing business with that organization.
According to a research report by WD Partners, Baby Boomers and Millennials are two incompatible demographic groups, and as such, will respond differently to various advertising and marketing strategies.
Specifically, Millennials tend to value things that they consider "cool." They want brands that allow them to create a personal style and products that signal a lifestyle to others. Baby Boomers on the other hand, don't become less concerned with fashion trends, rather, it's more about making life easier or empowering communication with family and friends.
"We wanted to answer some arguably elusive questions facing specialty retailers today: Does cool matter? Does it actually drive purchase? How does a specialty brand define itself without limiting itself?" Lee Peterson, executive vice president of Client Services, said in a press release. "Our passion is building retail brands for the long-term, rather than the next trend cycle so we sought to figure out how relevant brands act and communicate with consumers in the marketplace."
Regardless of the specific marketing campaign that a company chooses, their customer service aspect needs to stay simple, thorough and reliable. Working with a third-party answering service will ensure that customers of any age, with nearly any type of mobile device, can contact a representative 24/7.