It should come as no surprise consumer demand fuels a business. If companies cannot cater to customers' needs, then they will become less profitable. Therefore, it's sometimes necessary to adjust a business plan in order to have a larger impact in an industry.
One way for organizations of all sizes to do this is by partnering with an answering service. That way, a representative can be available 24/7 to listen to what customers want. When phone, email and text messaging services are possible methods of contact, a business is guaranteed to hear what consumers want and can then make necessary adjustments.
A specific change that is sweeping across the nation is how many male shoppers currently exist. According to The New York Times, men are increasingly making the buying decisions for families. This is in large part due to the growth in two-income households and those in which the women work and the men stay home.
The article explained that stores are beginning to change their approaches, in order to cater to male consumers. For example, Sears is starting to put tools next to work wear – based on men's preferences.
"Procter & Gamble is working on men's grooming aisles at top retailers, a nod to the fact that women are no longer choosing shampoos or shaving creams for their husbands," explained The Times. "With the selling point that it helps girls develop spatial reasoning, the Barbie set, a joint effort of Mattel and the toy company Mega Bloks, is also meant to pique fathers' interest."
Regardless of the target audience a business is trying to reach, communication should be at the center of their strategic plan. By creating a two-way street of contact, utilizing everything from online customer services to simple voice mail messaging, companies will ensure that they can put consumer needs first.