It's no surprise that business plans will differ depending on the size of the company. According to a recent New York Times article, smaller companies are finding greater success by using F-commerce – online commerce through social media sites such as Facebook.
For example, Payvment, a start-up that provides support for Facebook shopping transactions, told the news source that it has "170,000 clients and is signing on about 1,500 stores a week, most with fewer than five employees."
While using Facebook as a storefront can cause challenges to small business owners, such as some customers not feeling comfortable buying directly from it or the fact that founders do not actually own their Facebook pages – Facebook does – those companies are finding greater success in that area than large businesses.
Sucharita Mulpuru, a retail analyst at Forrester, said that organizations finding success, in general, have less than $100,000 in revenue and fewer than 10 employees. She added that, within the last year, large retail stores including Gap and J.C. Penney, had shut down Facebook stores, as consumers are more accustomed to actual company websites.
An important aspect to keep in mind though, according to experts, is to cater a company to customer needs. For example, Ashley Gall, owner of Méli Jewelry, said only 15 percent of her company sales happened on Facebook, and as such, she sells on other online outlets and still maintains her own website.
Businesses, both small and large, that want to find innovative ways to connect with their customers would be well-advised to partner with a live answering service, to ensure that each individual consumer will have an outlet to voice any questions, comments or concerns. With professionals available at any time of day to answer phone, email or text message inquiries, customers will feel cared for and appreciated.