It might seem like the grander a business intends to grow, the more difficult it would be to keep the personal touch on transactions and stay on intimate terms with customers. However, there are examples of how a company that seems to be the very definition of hugeness still keeps satisfaction—and profits—high. A recent profile in Bloomberg Businessweek provides a case that might seem surprising: the wholesale retail store Costco.
Bloomberg identifies the corporate culture of the company as one of openness with an emphasis on happiness among employees encouraged by CEO Craig Jelinek. The source confirmed that Jelinek makes less than one million dollars per year in base salary and works to make sure his company's workers have what he terms a "living wage" and health benefits. According to him, there's a relationship between ensuring employees are happy and positive sales. Costco's have reportedly grown by nearly 40 percent in the past four years .
"As long as you continue to take care of the customer, take care of employees, and keep your expenses in line, good things are going to happen to you," he said. "I don't ever want us to become irrelevant."
Porting that same kind of attitude to online customer services interactions can be an easy way to contribute to a company's growth in an observable manner felt by customers. A plain old telephone service can be just as much of an opportunity for patrons to sense operator enthusiasm as a face-to-face interaction, and companies can maximize this by choosing energized professionals to help serve in this capacity.