Another reason to have online customer services run by people who know what they're doing? You can avoid making a major error that turns into a joke at your expense.
All that Campbell's Soup wanted to do, allegedly, was issue a tweet in solidarity with Americans remembering the tragedy of Pearl Harbor. Unfortunately, it chose an extremely poor way to do so, tweeting an image of an animated Spaghetti-O holding a cartoon flag. Not only that, the company hash tagged the phrase "PearlHarbor," a move that could also be seen as disrespectful.
Now the food company has a bit of a mess on its hands, not least because the message has generated viral responses, as more fully cataloged by CBC News. The tweets issued in response were probably anything but what the company hoped to receive, with one replier, Mack Collier, making a valid point amid the disgust and rage on display.
"You don't ask others to remember a military tragedy by putting the focus on your brand mascot," Collier tweeted. "NEVER make it about you."
Even though the company has since apologized, the damage has already been done thanks to its image placement.
That's probably something that others might know already, but if it takes a situation like this to wake them up to the harm that they could be doing, then it might be all for the best. It doesn't have to be just marketing efforts that potentially go awry like this, either, but anything that uses social media or other internet services that seek to engage a wide range of people.