Often mentioned in this blog is the importance of a business or organization adapting in order to better cater to the needs of their customers. With online shopping growing in popularity, Amazon is taking advantage and making moves to seize control of the home improvement market.
Retail giants such as Lowe's and Home Depot may find it increasingly difficult to compete with Amazon's next-day shipping offer and the chance for customers to avoid long lines altogether by making large purchases from the comfort of their own homes. Home improvement is following the way of big box electronic and retail stores in trying to make the shift to the online market and by creating smaller, "express" stores.
For example, Ace Hardware has opened 400 smaller locations of 5,000 square feet or less and stocking less than 11,000 of their more profitable products, according to a Chicago Tribune article. The shops are also placed within existing grocery or paint stores and any retailer who agrees to implement the new format is rewarded with an incentive up to $150,000.
"Our goal is both to drive incremental store growth for Ace and to mirror the 'best in class' offerings available at our larger stores," Mike Berschauer, Ace's director of retail development, said in a statement. "Essentially we're providing the same top-notch brands and exceptional customer service, but just in a smaller space."
Any company or organization that wants to continuously highlight quality customer care should partner with a 24/7 answering service. These individuals are part of an award-winning team that is adept at treating each customer concern with the utmost courtesy and professionalism.
Whether it's through phone, email or text messaging services, consumers will be able to come into contact with a real person at any time of day or night, whatever is most convenient to them. As customers drive companies forward, this will prove to them that your company is willing to go the extra mile for their business.