Core company values are something that are concrete and change very little over time, according to entrepreneur Curt Richardson. Founder and CEO of Otterbox, Richardson recently wrote about his experiences in an Inc.com article, and highlighted the importance of establishing core values to create the "building blocks of vision, people and systems."
Richardson's waterproof case company started out with him building prototypes in his garage back in the early '90s. But with passion, integrity and a solid strategic plan, he was able to evolve his company into a leader in the protective case industry for mobile devices and other technological pieces.
"Who you are as a person doesn't change radically, for most, and who your company is shouldn't either," Richardson wrote. "As a company evolves so will its core values. These changes should be a fine tuning rather than a complete overhaul."
Adaptability and accountability are also two key pieces that Richardson said help create Otterbox's identity. A company has to be willing to evolve over time – without losing the values it was established on – and know how to hold itself responsible for any mistakes or issues that may arise.
Often mentioned in this blog is the importance of customer satisfaction to a company's growth and longevity. Keeping consumers involved and taking their opinions to heart will help create a working relationship built on communication. A good way to do this is by pairing with a live answering service.
Knowing that any time of day or night, that they can reach a real person through either phone, email or text messaging services will keep customers wanting to stay with a company. This way, individuals know that they will not be forgotten or treated as just another name on a receipt, but as a person.