Individuals across the nation – mainly the Eastern Seaboard – rejoiced on June 1, as Dunkin' Donuts participated in a pasttime favorite called National Donut Day. While supplies lasted, customers were able to receive a complimentary pastry with the purchase of a medium beverage.
The Massachusetts-based company is not the first business to implement incentives to try and draw in more customers. Cumberland Farms is trying to break some java fanatics away from giants like Dunkin' Donuts and Starbucks by starting Free Coffee Fridays.
According to a recent company release, Cumberland's promotion offers caffeine drinkers the ability to choose their beverage size and then walk away with it – free of charge – starting on November 9 and running every Friday through November 30.
"We're so convinced that you will love our coffee that we’re giving it away!" the chain said in a press release.
While it's important to find unique and creative ways to widen a company's customer base, the key is to keep them. Free is good, but consistency is something to truly strive for. Companies can achieve this goal by partnering with a live answering service. Through either phone, email or text messaging services, consumers can work with a representative 24/7.
Especially in a technological-driven age, individuals are able to reach out and communicate with a multitude of options. Smartphones, tablets and laptops are commonly seen in the hands of commuters or coffee shop dwellers. The promise of complimentary items can pull in business but when customers have questions or concerns, they will be reassured knowing that they can speak with a live person at any time of day.