The 2012 presidential elections are right around the corner, and both President Barack Obama and Republican nominee Mitt Romney are intent on having their opinions and plans for reform heard by the general public. With technology increasing every day, a popular trend has been to use social media platforms such as Twitter and Facebook to spread the word on their policies.
Internet services can be highly beneficial for organizations or even businesses to stay connected with their customers. Individuals want to know that their voices are heard and taken to heart – whether it's by a presidential candidate or the company that they are making purchases from.
For example, The Pew Research Center's Project for Excellence in Journalism released several reports detailing social media use in the current presidential race. According to Pew's data, both President Obama and Republican Mitt Romney are taking advantage of social media, however, Obama was slightly more successful and had better public response to outreach efforts.
According to Pew, the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms. However, both candidates had a strong showing when it came to their websites. The central hub of digital political messaging remains the campaign site.
Pew reported that even if an individual starts out on either Obama or Romney's social media page, they will often end up on the main website to donate money, volunteer or read any articles of full length.
That information could show that individuals still value online customer services. When a business partners with an answering service fully trained in that area, consumers will greatly reap the benefits. Staying informed and connected is crucial for either political candidates or companies to keep the general public aware of their policies or business practices.