In an increasingly digital age, customers now have more options than ever when it comes to accessing the internet. Laptops, smartphones and tablets allow consumers multiple ways to surf the web and reach out to companies when they have a question or concern.
Online customer services are becoming more of a necessity for businesses, as they will ensure that customers can easily communicate with a representative. In order to stay profitable, and to keep loyal consumers coming back, businesses should partner with an answering service. This will provide companies with the plethora of contact options that individuals desire.
Another device has entered the communications market, giving customers yet another medium for email – the iPad mini. Revealed today by Apple, the new tablet has a 7.9-inch diagonal screen and weighs about two-thirds of a pound. It's priced at $330, which is still close to $130 more than other tablets of the same size.
According to The New York Times, the smaller tablet market is becoming more difficult to ignore. Google, Amazon and Barnes & Noble have all released their own versions of the device, with prices ranging from $160 to $300. Estimates by Forrester show that the three companies sold a combined total of 15 million tablets.
Sarah Rotman Epps, a Forrester analyst, told the Times that if Apple had put a smaller, cheaper tablet on the market earlier, it could have produced those 15 million devices.
"Rather than cede the low end of the market to Amazon and Google, they'd prefer to take it themselves," Epps said. "Apple is smart to be acting before it gets to be more of a problem."
It's crucial for companies to not only keep pace with the competition, but to try and stay one step ahead. Offering quality customer service is one way to do that, which is why a live answering service will prove beneficial to a multitude of businesses.