Apple's recent release of the iPhone 5 and iOS 6 operating system proved that consumers have become more reliant on technology. The company said that it sold 5 million new phones in the first three days of its launch.
Through a multitude of applications, companies are constantly striving to make the shopping experience as enjoyable as possible for their customers. It's also important, though, to keep the entire consumer experience in mind when designing a business plan. With technology having such a stronghold in the world today, organizations would be well-advised to involve online customer services in their repertoire.
The New York Times delved into the different ways that companies are striving to stay innovative with an article highlighting various tactics used to remain technologically adept. Several companies created specialized applications, designed to ease the purchasing process or keep customers informed on the business' innerworkings.
For example, Ashlee Murphree co-founded Carpe Diem Private Preschool with her husband. The pair designed an app that allows parents to observe their children through a webcam. Murphree said she thought that it was important for her organization to prove that it was a preschool willing to embrace technology.
"I think it sets us apart and has helped us gain new customers," Murphree told the news source. "The app says we are making a commitment to always improving."
In order to keep pace in an ever-evolving technological world, companies need to stay innovative and connected with their customers. Whether it's through applications on a smartphone or quality website customer support, it's important for businesses to listen to consumer needs.
Using quality internet services will help in this aspect, providing a simple and convenient outlet for individuals to reach out to a company and stay fully informed.