In order for any business or organization to be successful, they need to go beyond just creating an idea. It's crucial to find a way to not only draw the customers in, but, to ensure that they want to keep coming back.
Curt Richardson, CEO and founder of Otterbox, wrote a recent contribution piece for the tech and business blog Inc. He described the importance of brand loyalty, and how companies need to work toward creating an experience for their customers – not just a single item or device.
"Brand loyalty is important to earn and hard to keep," Richardson wrote. "I have my favorite brands but am always willing to try a new one. That doesn't mean I'm jumping ship, but I need to know what else is out there. I usually return to those brands that have gone beyond providing a product."
In order to get to that point though, a company needs to make sure they have properly identified and are catering to their target customers. Furthermore, it's important to find ways to solve any problems that consumers might come across. That way, a business can prove that they are willing to not only provide a product, but also a positive experience.
A business can increase brand loyalty when they partner with a live answering service. Customers will appreciate the fact that 24/7 they can be put in contact with a real representative who is trained to handle all issues and inquiries in a professional and courteous manner.
Through phone, email or text messaging services, an organization will go beyond simply providing a product to customers.