Last week Amazon announced updates to its line of Kindle e-readers, including the Kindle Fire HD. The new tablet is set to be the iPad's major competition as it comes in two sizes, one of which is comparable to Apple's product size but runs $200 cheaper.
"We are not building the best tablet at a certain price," Jeff Bezos, Amazon's chief executive, said at an airport hangar in Santa Monica. "We're building the best tablet at any price."
The New York Times reported on Amazon's presentation last week of new products, where Bezos continually compared the Kindle Fire HD with Apple's iPad, pointing out the features in his tablet and its price.
One key new property is that the X-ray feature – for movies to be played on the Kindle Fire HD – will allow viewers to click on an actor in the movie and be directed to his or her IMDB.com page, the movie and TV database site that Amazon owns.
Bezos added, though, that the tablet market is huge and there is plenty of room for both companies to find success. Amazon does not compare itself to Apple, he said in an interview with the Times after the event. Bezos explained that his company follows its own path first, and then takes notice of what its competitors are doing.
With customers becoming increasingly dependent on their mobile devices, it's crucial for companies to find ways to cater to their needs. Working with an answering service that specializes in contact through phone, text messaging and internet services will offer consumers multiple ways to reach a representative. At any time of day, through most mobile devices, customers can have their questions answered.