A catchy marketing campaign can be remembered for decades after the fact. The Super Bowl has become infamous for showcasing unique commercials. This is just further proof that a solid brand and a company that takes the time to reach out to its customers and take note of their needs will remain competitive and profitable.
With technology evolving at an exponential rate, it's crucial to keep internet services strong and ensure that consumers can contact a representative 24/7. Tablets, smartphones and laptops are becoming more common, giving customers more opportunities to not only shop online but use social media outlets to post about their experiences with a business.
The convenience store chain 7-Eleven is one company taking advantage of this trend by once again instituting its 7-Election – "Every Cup Counts" campaign. When customers come in to purchase coffee, choosing a blue cup casts a "vote" for the Democratic candidate while a red cup will add a tally for the Republican side.
Laura Gordon, vice president of brand innovation for 7-Eleven said that the previous two elections that the company has done this, they've been "eerily close" to the actual presidential outcome.
Gordon explained that she sees the campaign as a way to better connect with the younger demographic, especially as they come of age and are able to cast votes in the presidential election.
With an abundance of technology available at individual's fingertips, businesses need to stay innovative and ensure that they have multiple communication options available. When a business pairs with a third-party answering service, they will be able to take advantage of text messaging services and reliable website customer support.
A catchy marketing campaign is a solid way for companies to stay memorable, but a strong connection to consumers is an even better tactic.